customer engagement

A lot is being said about the importance of having a Customer Engagement strategy and most enterprise companies are at least thinking about it if not already implemented it. Given that customers who are fully engaged represent a 23 percent premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer, this is not surprising.

importance of reports and navigating the dashboard

The numbers are in! Thanks to smartphones, the average attention span has dropped from 12 seconds in 2000 to a mere 8 seconds in 2015. This translates into a need for information to be condensed into easily digestible reports and colourful graphs. People want information to be readily apparent, and come in an attractive package too. The statistics below show that keeping it short and sweet is the key to working within shortening attention spans.

crm for insurance

Customer relationship management (CRM) in the insurance industry is no longer an option: it’s the norm. Many insurance companies have benefited from implementing CRM systems. What some organizations still don’t know, however, is which CRM tools to integrate into their systems to gain the best results possible. Here are four tools that have proven beneficial for achieving CRM goals.

Automate leave process

Employee leave is an essential and inevitable part of running any business. And who doesn’t love a holiday? But leave isn’t just something companies have to provide because the government says so. Besides adverse effects on morale and mental health, overworked employees experience high levels of stress, which may contribute to health problems.

active telematics

One of the pioneers of telematics services and solutions in Malaysia, Active Telematics uses the latest in wireless communication technology (RFID, Wi-Fi, GSM or Iridium satellite) with GPS location technology to create everything from in-vehicle electronics for cars to specifically designed on-board computers in trucks. Using cloud technology has allowed them to be a wireless, on-the-go solution for vehicle status and goods tracking, making sure people and things arrive safely and on time, every time.

optimized crm system

CRM system keeps everyone across the organization on the same page, providing them with a centralized, customizable view of a customer’s complete history. This includes sales and support history, which helps to keep track of company’s interactions with a customer at all times.


Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.