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Case Study: Abacus

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Abacus Malaysia has been Asia’s leading provider of travel solutions and services since 1988. They aimed to create better customer experiences, optimist business operations and enhance competitiveness in the industry. Driven by a constant motivation to provide tailored support and service to each individual market, the organization has successfully expanded their business to 24 markets with over 20 000 agency locations across Asia.

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Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.