education industry

Higher Education

Some of the Challenges

  1. Collect and maintain large and complex amounts of data in many forms and from multiple sources.
  2. Quickly processing these data and engaging the prospective students before other Higher Education institutions.
  3. Tracking all prospective student touch points with multiple people within the same institution and cohesively hand walking the prospective student towards enrolment.
  4. Knowing where your prospective student comes from and having more target oriented campaigns thus enabling better conversion rates.

How Second CRM can help

There are many modules and features in CRM software for educational organizations that can be implemented to address the specific challenges of higher education institutions, including many out of the box and some specially configured or customized for specific needs:


Administrative data management

Better administrative data management

With Second CRM playing a role as CRM software for educational organizations , your data mining exercise produces more meaningful results.

  • Captures data from multiple sources including events, open days, telephone enquiries, email enquiries and walk-ins.
  • Consolidates all data into a centralized data repository based on multiple pre-set criteria’s.
  • Handles accuracy in real-time data situations and ensures that there is no duplication of prospective student entries.

Automated workflow

Automated workflows

As CRM software for educational organizations, the moment the student data is captured within the system, automated workflows kick in and starts engaging these students when Second CRM is employed as a solution.

  • Automate messaging and email templates and provide a warmer engagement process.
  • Built in classification and work flow modules to take prospective students on a journey towards their coarse of choice.
  • Automated engagement with predefined surveys, online test and placements.

Track all conversation

Warmer hand walking experience

In Second CRM, we firmly believe in engaging prospective students and welcoming them with warmer touch points thus enabling a higher conversion rate. All of these can be done in the CRM software for educational organizations through Second CRM: .

  • Track all face to face conversations, emails, telephone conversations and every touch point with the student.
  • Know who has engaged whom and when.
  • Pick up every future conversation with the prospective students with full knowledge as to where the last conversation or engagement was.
  • Ability to prioritise and schedule next touch point.

dynamic reporting tool

Better reporting and run targeted marketing campaigns

With Second CRM, you can know where your best conversion rates come from and reap the best out of targeted marketing campaigns when you are having CRM software for educational organizations.

  • A complex yet dynamic reporting tool which provides holistic and meaningful information.
  • The right information being disseminated to the right people within the universities hierarchy for better decision making.
  • Track results of each marketing activities and campaigns.
  • Run targeted online and offline marketing campaigns to targeted audience for better conversion.

Other benefits

  • Maintaining Client Information and History – capture and track all activities and information relating to your clients in centralized system
  • Track and log conversations – improve time management and best practices through automation of everyday tasks and hotlists
  • Document management – keep all electronic documents in one central location
  • Comprehensive reporting - simplify your information with real-time, easy to read reports with graphics for better management
  • Access anywhere – utilize management, customer service and sales modules via any mobile or web-enabled tablet
  • Role based Access – who has access to which information or document for which customer

Tip: You don’t have to automate every business function from day one, you can implement system slowly in phases, giving your team time to learn and adapt.

Talk to Second CRM Expert today and discuss how Second CRM world-class solution can take your practice to the next level.

Second CRM is an award winning business automation solution, designed to make medium to large corporations more productive, by automating their business operations, using Internet and mobile technologies. Second CRM focuses on improving sales & marketing, customer support and operations.